Transcend

……. I’ve always wondered is naming a very critical one!!

But many think so …. and now i’m pondering about it.

1. Is the name a reflection of the firm or company?
2. Is the name characterizing the venture and what it stands for?
3. Should the name be simple enough to bring these characteristics?
4. Should the name signify your favourite God or favourite pastime?
5. Or the initials of your family, thereby proving its a family concern?

• If the company you start deals with Logistics, should it be primarily named with inclination towards Speed, Safety, Movement, Mobility, Partners Initials, Grandpop’s name or is there a method in that madness?
• If the firm you are about to start deals with leather goods, should it say the Hide or the lack of it, Fashion, design or what should it signify as per the end – user?

Many theories …. read this article.Keeps me thinking.