Is the newspaper scene going to change in chennai, with the launch of TOI in April14th.
The following might happen :-
1. Advertisers get a better deal from both TH & TOI
2. Readers get an option. (is it?)
3. New Franchisees / Agencies sprouting to sell space
4. Adv. agencies will claim to give more bang for their clients buck
5. DC will loose market share (will it?)
6. TH will launch more NXg’s as supplements (will it be worth?)
7. Households get more paper for monthend expenses 🙂
8. Poaching of staffs between magazines
Do u agree?
Filed under: Uncategorized | Tagged: Agencies, April14th, Newspaper, RamaswamyN, TH, TOI | 2 Comments »